In a (post?) Kardashian world, hearing about influencers has been unavoidable. Yet, what is an influencer and why try to be one?

Influencer Marketing Hub said influencers possess two critical things: 1.) The power to affect what other people do –and– 2.) A distinct niche following. The latter serves as a vector for their influence, having allowed them to impact what others do on a gargantuan scale.

At the heart of why influencers have earned status is this: They care about what they do. Their passion for their niches have made them organic brand ambassadors. They have learned to not focus on power but to focus on what they love, gaining name recognition with those who share their passions.

While it takes work, being an influencer can offer tremendous benefits.

  • Flexibility: Influencers build their empires around their actual lives and interests Mondovo discovered.
  • Authenticity: Influencers earn more money, likes and traction by being themselves Tap Influence noted.
  • Independence: Influence on social media can launch businesses, products, services—or help them level-up—said Stephen Davies, digital strategist.
  • Passion: Influence’s biggest boon may be an ability to nurture deep community ties around a topic or cause that matters personally.

“Let’s be honest,” said Kasey Jones, founder of A Better Jones digital marketing agency. “You’re still going to have days that feel like work. But it becomes much easier to get through those really hard days when there’s something deeper that’s motivating you.”

Also co-founder of The Other Side of Sales podcast, Jones has grown a following on LinkedIn. (Connect!) Still, how does anyone achieve influencer status by being themselves? She and other highly effective influencers shared tips with Digital Unicorn readers who want to up their influencer games.

First, Jones suggested, soul search: “What kind of an impact do you want to have? When people see your content on social media, how do you want them to feel? What can you do or say to really convey that message? This process is actually a lot more introspective than it is exhibitionist.”

Know Your Niche

Next step. Tom Ward interviews successful influencers on YouTube and reported, in “Forbes,” that homing in on what fascinates people in a selected niche allows for the creation of deeply satisfying content on both ends. His tips for doing that included:

  • Roam the niche. Find out what platforms target followers have flocked to and identify known top performers in blogging, video, etc. Then search posts from newbies and seasoned pros for pain points they hinted at to offer “meaningful” solutions.
  • But stay focused. Content that resonates is written—from captions to blog posts and beyond—to inspire and motivate. Niche identified, get clear on what it wants. Regularly speak to that to build trust and expertise.
  • Engage. Relationships are cemented through interaction with followers. True influencers have learned to prioritize audience needs by rejecting affiliations and projects which may earn short-term attention but harm long-term credibility.

“You don’t need millions of followers,” Jones explained. “You just need the people who you really want to talk to. If your content is really targeted toward them and it’s really designed to help them, people will catch on and it’ll totally have an impact.”

Die-hard personal brand fans in the 1,000s are better than 100,000 who have never truly engaged.

Put in the Time

Effective influencers have put in regular, planned chunks of time with their profiles and followers. Social networking schedules have helped others avoid wasting time or succumb to distractions. Izaak Crook, of the App Institute, offered this online marketing advice:

  • Plan. Influencers never churn content randomly. They post, according to a master plan, at the same time every day—when they know they can interact. Followers are then primed on when to expect fresh content and feel rewarded for being there.
  • Again, engage. Where followers are concerned, more may not mean better: Focus on engagement, not numbers. Influencers with active, loyal followers have repeatedly found new ways to engage, inspire and mobilize them.
  • Capitalize. Skip that scheduled evergreen article to comment on a hot-topic niche issue, ask a question or share a recent poll.

And be who you are—not just an Influencer.

“You’re unique,” Jones urged. “Say and do the things that really mean something to you and I promise it will resonate with somebody out there. There’s something truly incredible about that first message where they say, ‘Thank you so much. I’ve been working on this.’ Or, ‘I’ve been struggling with this.’ Or, ‘You said it in a way that really hit home for me.’”

The Kardashians have mastered their game. How ’bout you?

[Editor’s Note: Want more influencer tips? Click on “Resources” at Plus? Subscribe to DU print for access to the long-form version of Karla’s story in our next edition.]


Chase that Digital Unicorn!

Like what you just read? Follow these select source links:

Davies, Stephen. “How to Become a Social Media Influencer: The Ultimate Guide” (March 4, 2020).

Influencer Marketing Hub. “What Is an Influencer?” (Feb. 29, 2020).

Jones, Kasey. “Resources.”

Tap Influence. “Influencer Marketing” (June 2, 2015).

Ward, Tom. “How to Become an Influencer: 10 Tips for Success” (Dec. 12, 2017).


  1. I don’t know if it’s just me or if everybody else experiencing problems with your
    website. It seems like some of the written text on your content are running off
    the screen. Can somebody else please provide feedback and let me know if this is happening to them as well?
    This may be a problem with my internet browser because I’ve had this
    happen before. Many thanks

  2. An impressive share! I’ve just forwarded this onto a
    colleague who was conducting a little homework on this.
    And he in fact bought me dinner due to the fact that I found it for
    him… lol. So let me reword this…. Thanks for
    the meal!! But yeah, thanks for spending the time
    to talk about this matter here on your web site.

  3. The other day, while I was at work, my cousin stole my iphone
    and tested to see if it can survive a 30 foot drop, just so she can be a youtube sensation.
    My apple ipad is now destroyed and she has 83 views.

    I know this is totally off topic but I had to share it with someone!

  4. I think that what you published made a lot of sense.
    But, what about this? suppose you were to write a
    killer headline? I am not suggesting your content isn’t good, but suppose you added a
    title that makes people desire more? I mean Who’s Following Who?
    – Digital Unicorn is a little vanilla. You should glance at Yahoo’s front
    page and note how they create news titles
    to get people to click. You might add a video or a related picture or two to get people interested about everything’ve got
    to say. In my opinion, it could make your posts a little

  5. Can I just say what a comfort to uncover someone who really knows what they are discussing on the web.
    You definitely realize how to bring an issue to light
    and make it important. A lot more people really need to check this
    out and understand this side of your story.
    I was surprised that you are not more popular given that you certainly possess the gift.

  6. Its like you read my mind! You appear to know a lot about this,
    like you wrote the book in it or something. I think that you
    could do with some pics to drive the message home a bit, but other than that, this is excellent blog.
    A fantastic read. I will definitely be back.

  7. I think that what you said made a bunch of sense. However, what
    about this? suppose you were to create a awesome headline?

    I mean, I don’t wish to tell you how to run your blog, but what if you added something to possibly grab
    people’s attention? I mean Who’s Following Who? – Digital Unicorn is a little vanilla.
    You might look at Yahoo’s home page and see how they create post
    titles to grab viewers to click. You might try adding
    a video or a related pic or two to grab readers interested
    about everything’ve written. Just my opinion, it could
    bring your website a little bit more interesting.

  8. After I originally commented I appear to have clicked on the -Notify me when new
    comments are added- checkbox and from now on every time a comment is added I recieve 4
    emails with the same comment. There has to be a way you are
    able to remove me from that service? Thank you!

  9. Its like you read my mind! You seem to know a lot about this, like
    you wrote the book in it or something. I think that you could do
    with a few pics to drive the message home a little bit,
    but instead of that, this is excellent blog. An excellent read.
    I’ll definitely be back. adreamoftrains hosting services

  10. Make sure you include the reason you disagree. It’s easier than you think to avoid making a point. Consider the comment “You’re spreading lies by saying the ideal temperature for chocolate storage is 28 degrees.
    Why is it wonderful? Why did you love it? It’s even more important to make a point when you disagree. It’s a waste of time to just write “You’re wrong,” or a longer ranting equivalent.

  11. Sure, most bloggers will lap up short comments like “Wonderful!” “I love it!” and “Thank you,” and if all you want to do is express gratitude or brighten their day, comments like that are fine, but you’ll make a more lasting impression and a more meaningful contribution to the conversation if you say a bit more.
    I shouldn’t have to tell you this, but comments that start out “You’re an idiot,” are laced with profanity, or are just plain disrespectful, undermine the authority of your argument. Nobody gives much credence to an obnoxious troll. So aside from the pleasure you get from annoying people, you’re wasting your time writing such comments. Always remember there is a real person reading your comment. It’s easy to be mean while hiding behind the anonymity of the Web, but you shouldn’t say anything you wouldn’t say in person.

  12. For example, instead of just starting out “Humidity is important too!” it’s helpful if you start with some context like “User Squiggly1234 has a point about chocolate storage temperature, but has missed one important variable” and then go on to talk about humidity. That way other commenters won’t be confused as to why you started talking about bad hair weather on a post about chocolate.
    I know as you’re writing your comment *you* know what you’re responding to—maybe it’s the article or video or maybe it’s someone else’s comment, but when people come to the page later and read the comments, it isn’t always immediately clear what you’re talking about. It’s most important to provide context when there are a lot of comments. If comments are coming in really fast, for example, yours can get separated from the comment to which you’re responding.

  13. People have different reasons for writing blog comments. What’s yours? Are you trying to get the attention of an influential blogger? Drive traffic to your own blog? Establish yourself as an expert on a topic? Do you appreciate the person’s work and want to say thank you or brighten his or her day? Do you disagree so strongly with what you’re viewing or reading that you simply can’t let it stand without a rebuttal? Sometimes, understanding your motivation will help you decide what kind of comment to write.
    On a brighter note, doing some research and commenting on popular blogs with high quality useful content can build your online credibility and business brand.

  14. Hello guys, I am Austin a professional in academic writing.

    I enjoy solving people’s problems and make them happy. That is what I have been doing for decades now.
    I have been writing since I was 12 years old and never knew it would turn out to be a full-time career. I have also been able to handle several assignments that involves writing. And I worked in three organizations as a volunteer to assist people.My hobbie has always been to help people succeed. And I go the extra mile to make that happen.
    I enjoy writing Thesis and have helped people from countries like UK.
    I work with a service provider whose mission is to provide quality papers and make people happy. In fact, many clients come to me for professional help on a daily basis because they know I always deliver. And I will continue to provide nothing but the best to build trust like I have been doing for the past few years.

    Expert academic writer – Austin – Confederation

  15. Hello, i read your blog from time to time and i own a similar one and i was just wondering if you get
    a lot of spam responses? If so how do you protect against it, any
    plugin or anything you can advise? I get so much lately it’s driving me
    mad so any support is very much appreciated.

  16. Hi everyone , I’m Magdalena.
    Welcome to my homepage . I started writing in high school after a creative writing assignment for my English teacher. I did creative writing for a while before I thought about doing something else.
    I had always loved doing non-fiction writing because I’m passionate about learning. When you combine writing ability with a love of learning, research paper writing only makes sense as a job.
    I’m passionate about aiding the students of the future in their school career. When they don’t like their assignment , I am there to help.

    Magdalena – Academic Writing Help – Band

  17. I will right away grasp your rss as I can’t to find
    your e-mail subscription link or e-newsletter service.
    Do you’ve any? Please allow me know so that I may just subscribe.
    Thanks. y2yxvvfw cheap flights

  18. Hello, my name is Philip!

    I`m a professional writer and I`m going to change your lifes onсe and for all
    Writing has been my passion for a long time and now I cannot imagine my life without it.
    Most of my poems were sold throughout Canada, USA, China and even India. Also I`m working with services that help people to save their nerves.
    People ask me “Sir, Philip, I need your professional help” and I always accept the request, `cause I know, that only I can solve all their problems!

    Professional Academic Writer – Philip – http://www.cleanurbanenergy.comCorp

  19. Hi! I’ve been following your blog for some time
    now and finally got the bravery to go ahead and give you a shout out from Huffman Texas!
    Just wanted to mention keep up the good job! cheap flights 2CSYEon

  20. Terrific article! This is the kind of info that are meant to be shared around the internet.

    Shame on the search engines for now not positioning this put up higher!
    Come on over and seek advice from my site . Thank you =) cheap flights 3gqLYTc

  21. It is perfect time to make a few plans for the longer term and
    it’s time to be happy. I’ve learn this put up and if I could I wish to counsel you some
    attention-grabbing issues or tips. Perhaps you can write subsequent articles referring to
    this article. I wish to learn more issues about it!
    31muvXS cheap flights

  22. Hello! Quick question that’s completely off topic. Do you know how to make your site mobile friendly?

    My website looks weird when browsing from my iphone
    4. I’m trying to find a template or plugin that might be able to resolve this issue.
    If you have any recommendations, please share. Cheers!

  23. It’s a pity you don’t have a donate button! I’d definitely donate to this excellent blog!
    I guess for now i’ll settle for book-marking and adding your RSS feed to
    my Google account. I look forward to brand new updates and will share this site
    with my Facebook group. Chat soon! cheap
    flights y2yxvvfw

  24. hello there and thank you for your information – I have definitely picked up something new
    from right here. I did however expertise a few technical points using this web site, as I experienced to reload the website a lot of times
    previous to I could get it to load correctly. I had been wondering if your hosting is OK?
    Not that I’m complaining, but slow loading instances times will sometimes affect your
    placement in google and could damage your quality score if ads
    and marketing with Adwords. Well I am adding this RSS to my e-mail and could look out for a lot more of your
    respective exciting content. Ensure that you update this again soon.

  25. Hi there, I do think your site could possibly be having internet browser compatibility issues.

    When I look at your site in Safari, it looks fine but when opening in IE,
    it’s got some overlapping issues. I just wanted to give you a quick heads up!

    Besides that, wonderful site!

  26. It is appropriate time to make some plans for the long run and it is time to be happy.
    I’ve learn this submit and if I may just I want to recommend
    you few interesting things or suggestions. Perhaps you could write subsequent articles referring to this article.
    I wish to learn more issues approximately it!

  27. What’s Taking place i’m new to this, I stumbled upon this I’ve found It positively
    useful and it has helped me out loads. I am hoping to give
    a contribution & help other customers like its
    helped me. Great job.

  28. Hey guys, my name is Ianis!

    I`m a professional writer and I`m going to change your lifes onсe and for all
    Writing has been my passion for a long time and now I cannot imagine my life without it.
    Most of my poems were sold throughout Canada, USA, Old England and even Australia. Also I`m working with services that help people to save their nerves.
    People ask me “Please, Ianis, I need your professional help” and I always accept the request, `cause I know, that only I can save their time!

    Professional Academic Writer – Ianis – Confederation

  29. Hi guys, it’s Henley here!
    I work as a professional an essay writer and have created this content with the intent of changing your life for the better. I started honing my writing skills in my school years. I learned that my fellow students needed writing help—and they were willing to pay for it. The money was enough to help pay my tuition for my remaining semesters of college.
    Ever since college, I have continued to work as an academic writer. I was hired by a writing service based in the United Kingdom. Since then, the research papers that I have created have been sold around Europe and the United States.
    In my line of work, I have become accustomed to hearing, “Henley, can you help me meet my writing assignment deadline?” I know that I can save their time.

    Professional Writer – Henley – Top 5 Essay Writing Websites For College Students Band

  30. Hi and welcome to my website . I’m Mikael Rigby.
    I have always dreamed of being a novelist but never dreamed I’d make a career of it. In college, though, I assisted a fellow student who needed help. She could not stop complimenting me . Word got around and someone asked me for writing help just a week later. This time they would compensate me for my work.
    During the summer, I started doing academic writing for students at the local college. It helped me have fun that summer and even funded some of my college tuition. Today, I still offer my writing skills to students.

    Professional Writer – Mikael Rigby – Band

  31. How you keep track of this and then put it together is incredible. Sounds like work to me; maybe that is why I stay away from it……….:) However, Domain Authority (Moz) is a parameter to check the ranking in Google. If you want to increase your DA at very low cost, please check out on profile link.


Please enter your comment!
Please enter your name here